Digital Printing... What's the big deal?

Digital printing is four color process printing that does not have the cost and hassle of film, proofs, and plates.  Digital Printing enables companies to produce high quality four color process printing in a fraction of the time required for conventional printing, and, in smaller quantities, at a fraction of the cost.  Digital printing means "Print on Demand".   Print only what you need, when you need it.  Print on demand reduces warehousing cost and reduces risk of obsolescence.  Digital Printing means full color printing.  In today's marketplace, printed communications have to be something special to get read.  Digital Printing makes it possible to use four color process printing instead of one or two color printing that often goes unnoticed.